TrueFire, a leading online music education platform, and Sweetwater, the #1 online retailer for music creators, are excited to announce a groundbreaking partnership. This collaboration is designed to amplify the educational resources available to musicians by combining TrueFire’s extensive library of online music lessons with Sweetwater’s extensive reach and commitment to music education.
Since its founding in 1991, TrueFire has been at the forefront of online music education, offering more than 80,000 interactive video lessons on various instruments and genres. With a roster of more than 400 top educators, including GRAMMY Award winners and internationally renowned artists, TrueFire offers an unparalleled educational experience. The platform features multi-angle videos, interactive tabs, practice jam tracks, and a dynamic learning community catering to musicians of all levels.
Sweetwater, with its unrivaled musical equipment expertise and commitment to customer service, has long been a trusted resource for musicians everywhere. Through this partnership, Sweetwater customers will receive special access to TrueFire, which includes an extensive library of lessons, courses and tools designed to enhance their musical journey.
“We are constantly looking for ways to further support musicians on their journey, including increasing access to online music education courses to meet artists where they are,” explained David Fuhr, Senior Vice President and Sales Director at Sweetwater. “With TrueFire, we are excited to expand access for music creators through interactive lessons taught by GRAMMY Award-winning artists and renowned teachers, covering a wide range of styles and skill levels. »
Key benefits of the TrueFire and Sweetwater partnership:
Exclusive Access: Sweetwater customers will receive special access to TrueFire’s comprehensive library of online music lessons, allowing them to explore new skills, genres and techniques at their own pace.
Seamless Integration: This partnership will make it easier for Sweetwater customers to pair their equipment purchases with high-quality educational content, allowing them to get the most out of their instruments and technology.
Enhanced Music Education: Combining TrueFire’s educational expertise with Sweetwater’s commitment to fostering musical growth, this partnership will provide musicians with the tools they need to succeed, whether they are beginners or seasoned professionals.
“TrueFire’s mission has always been to spark musical creativity, and we’re excited to partner with Sweetwater to bring our world-class educational content to even more musicians,” said Zach Wendkos, Chief Revenue Officer of TrueFire Studios. “This collaboration underscores our commitment to making high-quality music education accessible and inspiring for all. »
This partnership represents a significant advancement in music education, merging TrueFire’s digital prowess with Sweetwater’s cutting-edge music technology expertise. Together, TrueFire and Sweetwater are poised to empower musicians around the world, delivering a comprehensive, accessible and inspiring learning experience.
About TrueFire
Founded in 1991, TrueFire has collaborated with more than 400 top teachers to produce what Guitar Player Magazine calls “the world’s largest and most comprehensive selection of online guitar lessons.” More than 3 million guitarists from virtually every country in the world learn, practice, and perform with TrueFire’s interactive video lessons and patented learning systems for personalized, private online instruction. For more information, visit: https://truefire.com
About Sweetwater
The leading online retailer for music creators, Sweetwater is trusted and loved by millions of musicians, audio engineers, band and orchestra directors, and podcasters who rely on the company to help them to advance their musical and creative journey. From beginners to rock stars, music creators around the world seek Sweetwater’s industry-leading expertise, including in-depth product videos to inform their purchases and unmatched post-care support.
Headquartered in Fort Wayne, Indiana, and founded in 1979, Sweetwater Sound, LLC attributes its four decades of profitability to its 3,000 employees and its deep understanding of the deep connection music creators have to their craft, their equipment and the creative process. Sweetwater amplifies change through music, uplifting communities by creating, empowering and caring for the music creators of tomorrow and today. For more information, visit:
